Our Approach

How We Work & What You Can Expect

We're not what you would expect. In a good way.

We're not here to make you look pretty or sound good. Sure, we do that too, but that follows naturally after we've defined the core of your company. This initial step is crucial to producing authentic avenues for you to share your business with the world. So if you need an ad or some letterhead or a website, be prepared for us to ask you to start at the beginning. Let's figure out who you are first. The rest—including your customers—will then come easily.

The Mindset

Studies have shown time and time again that consumers make their decisions based on emotion—not logic. At Tōdem, we give you the tools to create that emotion for your audience through branding. Branding, then, is an essential business practice, as it influences almost every dollar you bring in.

Healthy Business

Successful, healthy businesses start with a well-defined core that's comprised of your company's defining principles. If all of this sounds like a foreign language to you, don't worry. We'll walk you through the process and help you determine what makes you, you.

Healthy Brand

Your core then leads every aspect of your brand. It affects your product (or how you function), your visuals (or how you're perceived), your reputation (or how people talk about you) and your employees (or how customers interact with you on a human level).

THE 4 COMPONENTS OF A HEALTHY BRAND & YOUR CORE

1 - Function

2 - Perception

3 - Language

4 - People

Your Core

The Secret Ingredient

Your core is the common thread woven throughout each component of your brand. It's the key to company loyalty, effective communication, and long-term success.

We don't do a-la-carte.

We're not a logo factory. If you only need someone to do your social media, that's not us. We're all-encompassing, starting from the foundation and building from there. Yeah, it sounds like a lot, and we're aware of that. But we're also not afraid of it, and we promise you that if you go down this path with us, you'll have the tools you need for your business to survive and thrive in our ever-changing world.

Vision & Leadership

Our team has years of experience in industries that run the gamut, from sales to marketing, higher education to retail and lifestyle. This shared knowledge, paired with our research and success, allows us to advise you with clarity and confidence.

Long-Term Partner

Through our process, we'll equip you with all the tools you need to go out on your own. You won't have to rely on us every time you need something, as you'll feel confident in your core leading you through all aspects of your business. However, we're in this for the long haul, so should you ever find yourself needing something else, we'll pick right back up where we left off.

We are thinkers, creators and get-shit-doners. We are designers, inventors and visionaries. And we are here to help you leverage the best aspects of yourself.

More Than A Logo

Through our work with you, you'll gain so much more than what you previously assumed was a brand. You'll have a strong foundation that guides how your business functions—from the first conversation with a customer to the time you put that last invoice into the mail. You'll feel confident in how you're presenting yourself and who you are as an organization.

Working With Us Can Help You:

Gain a deeper understanding of your company.
Improve your employees' alignment with your values.
Create cohesive and consistent visuals.
Achieve authentic messaging.
Determine your key points of impression.
Strengthen every facet of your business.

How This Works

It’s really pretty simple, and it all starts with getting to know you and your company inside and out. Then we do what we do best—branding. This takes form both verbally and visually. It also includes incorporating your defining principles (or your core) across all aspects of your business, including your people, environment, how you communicate, and what you are using to communicate. But patience, grasshopper. Branding is a process and does not happen overnight.

1 - Get to Know You.

Every single one of our clients must go back (or get back) to square one with our Verbal Brand process; it’s not an option. Through this process (and a whole lotta questions), we get to know you, you get to know you, and we discover precisely what makes you, well, YOU!

2 - Define Who You Are.

Once we know what makes you tick, we define your brand (synonymous with your company) with words. Then we take those words and manifest them visually. As a result, and between your verbal and visual brand, you have the tools needed to communicate who you are with authenticity, clarity, and intention.

3 - Put Things Into Motion.

Now it’s time to put your brand to work. First, we tackle the necessities such as stationery and collateral. Then we move on to more strategic projects such as your website. We are also here to help you share your brand with the rest of the world, including the most essential aspect of your company—your people. But what we do doesn’t stop here.

4 - Propel You Toward Your Goals.

You may not know this, but branding (when done well) can help you reach your goals faster, more efficiently, and with less headache, both inside and outside your company. It’s time to maximize your efforts moving forward by improving what currently exists, identifying missed opportunities, maximizing key points of impression, and connecting with those that matter most.

Seen enough and ready to roll? Or still have questions?

LET US KNOW!