Great branding empowers companies to move forward with intentionality, originality, and authenticity. It builds brand power, brand equity and gives control over how others perceive you. The following client highlights demonstrate what we mean by creating brands that put purpose, people, and meaningful design at the heart of what they do and morph from a commodity into a vehicle from which to accomplish more.
Sometimes our clients come to us with nothing more than an idea, and they need our help making that idea a reality. And if they have come to us, then they have probably "been there and done that," making them fully aware of the benefits branding has to offer. No matter where you are with your "formal" business plan, if you're committed to the task at hand, we'll help make your dream actuality.
The Spinx Company is no stranger to the convenience business. While “Making Life Easier” has always centered around the ability to fill up your tank, Spinx is ready to introduce an elevated convenience to the heart of Greenville’s downtown, all without their mainstay of fuel. So how do you differentiate this market concept from their current gas and convenience stores? That’s where we came in.
Regardless of whether you're a visitor, local, bar hopper, or on-the-go professional, the new Spinx Market & Eatery promises patrons a delightful—even memorable—convenience experience. This modern soda shop of sorts is strategically located in Greenville's West End and takes pride in its approachability, enjoyable atmosphere, and commitment to elevating the downtown experience. Extended hours, thoughtful offerings, and a brief respite before you're on your way are just a few ways the Spinx M & E will make your time downtown even better.
Brand Goal: Establish the Spinx Market & Eatery as the "go-to" spot for an elevated downtown convenience experience.
Verbal Brand
Visual Brand
Exterior Concepts
Environmental Graphics
Interior Concepts
Purpose: To make life happier.
Vision: To craft a community-centric market and eatery designed to make your day downtown better, not just easier. The Spinx Market & Eatery’s knack for having what you want, paired with its inviting atmosphere and unique selections, will bring you and your friends back time and again. The M & E will become a Greenville "must-do," a delightful surprise, and a West End landmark. The brand will be synonymous with its commitment to quality and hospitality, the products a welcomed addition to any social setting, and the experience one you won't forget. Spinx’s roots are in making life easier, but as they elevate their craft and share their gifts, providing happiness will become its legacy.
The Spinx parent brand is designed to help people on-the-go, while the Spinx Market & Eatery is meant to help you slow down, be present, and enjoy the moment. The brand's logo is nostalgic yet timeless, elevated but approachable, fun yet classy, designed to stand the test of time and appeal to people of all ages, stages, and walks of life.
The Spinx M&E brand is characterized by a deep red color, which evokes a sense of nostalgia reminiscent of striped popcorn boxes, picnic blankets, and retro diners. The brand's friendly, adventurous personality is emphasized through a collection of colors, illustrations, and graphics that create a unique and exciting downtown experience.
Brand Application Engagements:
Whether pouring your beer or making your lunch, the Spinx Market & Eatery promises to do so with a friendly, easygoing attitude. You are enjoying your day, and your visit to the M & E will only improve it. The store will be clean, the bathrooms fresh, and the displays organized and inviting. You will never feel rushed or unimportant and, hopefully, leave feeling as though you've always known them.
We helped Spinx craft the foundation for their new concept (which will hopefully expand to other downtown cities) by:
A picnic, a soda shop, and a beer garden all have something in common - they provide a place and space where you can pause and enjoy the simple things. They allow you to slow down, be present, and savor the moment. The Spinx Market & Eatery in downtown Greenville is just such a place. They welcome you to come and stay a while, whether that means just a few minutes or a little longer. You set the pace and they are happy to make your day a little brighter. From friendly and attentive staff to delicious culinary creations and thoughtful on-the-go items, the Spinx M & E is delighted to have you as their guest and looks forward to seeing you again soon.
The Spinx Market & Eatery is currently under construction at the old Cook's Station site located at the intersection of River and Augusta Street in West End Greenville. The historic building will be modified to pay homage to its original use as a filling station.
The market will cater to pedestrian traffic and provide delivery options, serving elevated quick-service food offerings that will be prepared on-site, fresh local goods, gifts, and on-premise alcohol. The renovated property will feature a covered patio for pedestrian and delivery access, a grassed open space, and a children's play area.
The new Spinx Market & Eatery is expected to open later this year. Keep an eye out for it!
Ducks and Drakes was a brilliant idea when they came to us to develop the brand for their startup children’s clothing company, and we helped bring that idea to life. With tall kids at the heart of their style and designs, they embrace uniqueness and inspire children to be comfortable and confident.
Rebecca Gault is a mom who struggled to find clothes to fit when she was a child and discovered that the struggle continued as she was raising her own tall children. She decided to take matters into her own hands and created a clothing company with long-legged kids at the heart of their styles and designs. We were tasked with developing an insightful name and brand that would set this unique and inspirational company up for success.
Brand Goal: Appeal to the emotions by revealing how proper-fitting clothes can inspire confidence, free movement, and fun, while clearly communicating what makes Ducks & Drakes unique.
Verbal Brand
Naming
Partial Visual Brand
Brand Launch
Foundational Marketing
Promotional Design
Experiential Branding
Packaging Design
Website/ eCommerce
Photography Art Direction
Content Marketing
Strategic Planning
Purpose: To unleash human potential by giving others the confidence to embrace their individuality.
Vision: To eliminate anxiety created by clothes that don’t fit well and to nurture, confident happy children who can unleash their potential with clothes that fit just right.
Ducks & Drakes’ visual brand symbolizes the combination of all the brand has to offer – simple, comfortable clothes that build confidence through their flawless fit. The colors are bright and fun to represent the positivity the brand creates.
Brand Application Engagements:
Ducks & Drakes believes that each confident child can make a big difference in the world, so we helped them maximize their influence by:
Clothes are empowering. When clothes fit well, kids have the confidence to speak up in class, try something new, or test out a sport. Ducks & Drakes celebrates these differences, so while wearing their clothes, long-legged children are confident and ready to unleash their full potential.
Ducks and Drakes has successfully launched their business with a consistent brand that embodies their spirit at each touchpoint. Customers can clearly understand what they are about and why they exist, inspiring an authentic following. With a strong brand in hand, Ducks and Drakes is poised to meet challenges and grow intentionally.
Alex and Ellis Crigler had a long family history in real estate and were excited to embark on their own journey with their newly acquired company. Their unique approach to buyer and seller representation set them apart from others in the market and allowed them to make each client a priority. With team members listed as either a Listing Agent or Buyer Representative, Crigler Group was able to go above and beyond to create a positive client experience. And their global network through Berkshire Hathaway gave them a leg up in helping to guide both their clients and agents toward success.
Brand Goal: Reveal Crigler Group’s unique approach to real estate to differentiate them from others in the market, while exhibiting how their keen focus on making each client a priority allows them to elevate everyday life and provide an exceptional client experience.
Verbal Brand
Full Visual Brand
Foundational Marketing
Promotional Design
Experiential Branding
Two friends started a side hustle of cleaning commercial property and Airbnb's. Before they knew it, their business had grown so rapidly that they could both quit their day jobs and focus on growing their thriving cleaning business. When they came to us, they had plans of entering the residential cleaning arena, as well as big ideas of potentially creating a line of cleaning products. We set them up with the visual brand they needed today, with the brand components that afforded them the opportunity for continued growth. The sky is the limit for these ladies, and we’re excited to see where their solid brand helps take them into their dynamic future.
Visual Brand
Foundational Marketing
Illustration
These guys stepped way outside the real estate box, abandoned the status quo and took a leap of faith with the creation of Pintail. The name has significant meaning in both their personal and professional lives and unites the company through "a passion for excellence."
Verbal Brand
Naming
Visual Brand
Foundational Marketing
Promotional Marketing
Website
If you've suddenly found yourself swamped with customers or are planning to expand, that means you're doing something right. But before you pat yourself on the back, let's make sure you have everything in order. Now is the perfect time to solidify your identity and streamline the way you portray your company so that as you continue to grow, you stay true to who you are.
How can a company that bases its business on air benefit from a solid brand? Air Compressor Services (ACS) is leading the industry in distributing air compressor parts, consumables, and services for all major compressors. While maximizing efficiency and customer success is their top priority, they’ve maximized their brand presence and injected personality in a space that often lacks just that.
When ACS came to us, they were already a fast-growing, innovative, and successful company that offered the largest selection of superior-quality air compressor parts both on-location and online. They grew so rapidly that ACS originally came to us wanting us to create a customer journey map to help them more clearly understand their customers’ experience and make it the best it could possibly be. Our work together went so well, it morphed into developing an elevated visual brand (including a simplified logo with more flexibility) and office environmental graphics that could be implemented in both their current and new office locations – they already had a strong internal culture in their established office location and wanted that unified pride to extend into their second location as well.
Brand Goal:
Refine and perfect a consistent and on-brand experience for both ACS customers and employees through key messaging, a refreshing narrative, and a more-intentionally developed visual internal culture experience in both of their office locations.
Verbal Brand
Partial Visual Rebrand
Customer Journey
Touchpoint Mapping
Foundational Marketing
Experiential Branding
eCommerce Messaging
Packaging Design
Strategic Planning
Purpose: Build success in others.
Vision: To be the leading global resource for air compressor services and parts by offering the best possible customer experience and empowering our team of innovators; to create an environment where the success of one means the success of all.
ACS’s visual brand utilizes a classic power palette of red and black with branding that shows the strength and stability of their company. The icon utilizes curved lines to exhibit dynamic movement and straight edges to convey precision. It is balanced by a bold, no-nonsense wordmark. The brand's overall look speaks to the company's core values: get it done...right, driven for growth, and be humble and coachable.
Brand Application Engagements:
Air Compressor Services strives to continuously build successful partnerships by prioritizing superior service and providing the best quality products, while also ensuring operational uptime is maximized, expert support is available when and where their customers need it most and creating an experience worth repeating by:
Working hard and giving something your all to achieve a goal can build confidence and create momentum like nothing else can. We, as humans, were created for meaningful work, and at ACS, they strive to provide an environment of success where every team member is supported and empowered to achieve more. They also allow their customers to be as efficient and successful as possible by solving their problems through excellent customer service and quick delivery of parts. No matter the job title, ACS’s ultimate goal is to uplift and create a positive experience for every employee and customer with whom they work.
When they opened their second office location, ACS was equipped with everything they needed to make employees at both office locations feel like they were an integral part of this growing company. Armed with a toolkit of visual graphic elements and guidance on their brand voice, their marketing team has everything they need to provide consistent day-to-day branding, while the open door to still come back to us with specific larger projects they need help with going forward.
Dovetail Construction is carving out a name for itself across the Upstate by putting in the work and making good on its word with a tenacious hustle and never-quit attitude.
As a company, Dovetail might be a relatively new player in the Upstate’s construction industry, but founders Chase Lanier and Eric Segale bring a wealth of experience and knowledge from one of the larger players in the business to the table. Together, they’ve built a full-service General Contracting firm with a focus on light commercial and industrial builds. Their complementary strengths and experience provide a well-rounded perspective and enable them to approach each project with intentionality and determination. Ready to take things to the next level, they wanted to fine-tune their brand to reflect the precision and attention to detail in each and every job they take on.
Brand Goal: Refine the current visuals to convey the same level of craftsmanship Dovetail brings to its builds and convey who they are and what they do with clarity through a streamlined brand narrative.
Verbal Brand
Visual Brand Refresh
Website Refresh
Foundational Marketing
Proposal Templates
Purpose: To enrich the human experience through a ripple effect of progress.
Vision: To bring visionary progress to the community and perpetuate a cycle of success where each relationship and every build helps to incrementality move humanity forward. We will wholeheartedly dedicate our minds and use our very hands to build tangible spaces where innovative companies and organizations can thrive and realize their business goals.
Much like the joining of the two founders, the dovetail joint conveys a coming together of two separate entities to create strength and stability. The colors conveyed are grounded yet energetic, strong yet humble, and unexpected yet intriguing. Subtle flourishes are reminiscent of the attention to detail and quality of work. Somewhat understated but surprisingly impactful.
Brand Application Engagements:
Dovetail believes in being better today than you were yesterday. With its unwavering commitment to building relationships and trust first, we helped Dovetail:
Dovetail is a company of hard-working craftsmen. Every aspect of the business is built on precision, intentionality, and dedication. Success is achieved through relationships and trust—and it’s these relationships that drive the business forward. Dovetail invests in each other, its clients, and its partners, knowing that when they unite around their vision, success is just around the corner for all involved.
Dovetail is in the process of introducing its refreshed branding to the Upstate. Armed with the messaging, visuals, and tools needed to compete and win new bids, we can’t wait to see what Chase, Eric, and the team build next!
A dedicated partner to Upstate businesses, PLM has proudly cultivated relationships across Upstate SC for five decades— serving those relationships with specialized landscape design, construction, and maintenance services. Todem helped craft the visual identity for PLM several years ago and now, owned and led by Will Ayers (whose father founded the company), PLM is ready to cement its reputation and legacy throughout the region by providing the highest quality client experiences and delivering outdoor environments that are truly first-rate.
Brand Goal: Elevate the PLM experience at every level through continuity, clear communication, and quality.
Verbal Brand
Visual Rebrand
Foundational Marketing
Apparel
Environmental Graphics
With over 20 years in the B2B company training market, Product Management University came to us at a point when they were ready to jump into a more extensive training program and accrediting process. It was the perfect time to develop a brand that gave a nod to their past success while bringing a new look and energy to the future.
Verbal Brand
Visual Brand
Brand Launch
Foundational Marketing Promotional Design
Experiential Branding
Website
Prodoh is on a mission to get kids outdoors. It's where we get in touch with nature and make memories that last a lifetime. While we can't take credit for the logo, we helped these headstrong entrepreneurs take their brand to the next level and seek new ways to connect with moms and kids all over the country.
Verbal Brand
Visual Brand
Promotional Design
Illustration
Website
Change is inevitable, and change may be the difference between success and failure when it comes to your business. When ownership, leadership, structural, or generational shifts occur, a change in your brand may need to follow. We can help you navigate this change and arrive on the other side better than ever.
For more than 20 years, Emerald Coast Children’s Advocacy Center (ECCAC) has served as a safe haven for children of abuse and neglect to find refuge, confront their trauma, and restore their hope for a brighter tomorrow. Entering a time of growth and expansion, the non-profit organization wanted its brand to reflect the caliber of care, level of expertise, and beautiful transformation the children and families served experience in its care.
ECCAC believes in walking the journey of healing with the children and families it serves. They provide a safe, child-friendly environment for these kids to feel seen, heard, and supported. As a member of the National Children’s Alliance, ECCAC brings representatives from more than 11 government agencies under one roof to advocate for children throughout the entire process of their journey. Beyond advocacy and evidence-based therapies, ECCAC strives daily to educate and prevent such terrible events from occurring in the first place. They are an organization aimed at restoring hope and transforming lives for the better—believing that the hearts they heal today will become the hearts of tomorrow’s leaders.
Brand Goal: Elevate the brand narrative and visual identity to represent the caliber of service the organization brings to the community in a positive way—ensuring that the seriousness of the topic at hand is not lost but the greater message of hope and positive impact shines bright.
Verbal Brand
Visual Brand
Brand Launch
Brand Illustrations
Foundational Marketing
Website
Photography
Values Alignment
Strategic Planning
Brand Training
Purpose: To create a better future by healing hearts today.
Vision: To one-day end child abuse and neglect by cementing our reputation in the community, providing a child-friendly model of advocacy, raising awareness of the issues at hand, and educating children on critical prevention techniques, queues, and safety habits needed to protect themselves. In doing so, we will build a better, healthier future by healing children's hearts today.
ECCAC’s visuals depict transformation, simple childhood joys, and moments of celebration. They convey a sense of renewed hope through bright, energetic colors, child-like “cut-paper” illustrations, and optimistic potential. Every visual, from the brandmark in the logo to the illustrations throughout the website, works to tell a visual story of the lasting impact the organization is making in the lives of those they serve.
Brand Application Engagements:
Website Design
Brand Illustration Library
Stationery Suite
Social Media Graphics & Templates
Presentation Materials
Communication Tools & Templates
And More!
ECCAC firmly believes that the key to ending child abuse and neglect is prevention—and the key to prevention is awareness. Throughout the rebranding process, we helped:
ECCAC is a team of people called to a specific line of work with the passion and conviction to take on even the toughest days because they know that their work matters. To outsiders and the families they serve, they’re heroes. But to each team member, it’s an unwavering commitment to their mission and an understanding that anything is possible when they stand united behind their purpose.
ECCAC recently shared its new branding with the world by launching its new website and through strategic communication touchpoints across all organizational audiences. We had the pleasure of leading an internal brand launch and values alignment workshop with their team before the launch, and look forward to seeing the impact and reach of the new brand.
The work has just begun, however. We have so much more on tap for the organization over the next year and cannot wait to see the doors of opportunity that are opened because of the work we’re doing today!
Don’t fix something that isn’t broken, right? Well, not in the case of an established dental practice run by a dynamic husband and wife team. Each one brought such inspirational and innovative strengths to the industry, and we realized that a whole new dental brand was in order.
Overview
When opposites attract, they not only build a strong relationship, they also provide the perfect building blocks for a killer dental group. Adam and Neely Carraway took over an established dental practice with a loyal patient base and tons of local street cred. However, their innovative dental approach and exceptional patient care were getting lost in translation. Adam focuses on preventative and restorative care, providing patients with positive dental experiences by preventing tooth decay and gum disease before it becomes an issue. Neely brings her warm and energetic personality into the mix, making each and every patient feel like family. The combination of these qualities resulted in a sophisticated brand that is equal parts innovative and welcoming – a match made in dentistry Heaven.
Brand Goal: Spread Cove’s message of preventative and restorative dentistry far and wide by focusing the branding around protection, warmth, innovation, and the confidence a person has when their teeth look and feel amazing.
Verbal Brand
Naming
Visual Brand
Foundational Marketing
Purpose: To increase joy by nurturing a positive sense of self in others.
Vision: To develop and provide a preventative model of dentistry with the capacity to positively impact the entire world. We envision a better future for our patients and dentistry as a whole. The more we prevent oral pain and problems now, the more smiles and happy people there will be in the world around us–now and well into the future.
Cove’s visual brand marries the two different strengths the dental practice offers its patients: the welcome and comfort of home and the protection and trust offered by their unique approach to dentistry. Soothing colors and flowing letterforms evoke feelings of calm and welcome, while contrasting tones and rich, bold elements layer in the energetic, innovative focus.
Cove Dental Care is on a mission to increase joy in the world by instilling confidence in each and every patient they treat. We were able to show Cove as the market leader in dental prevention as well as a provider of exceptional patient care by:
The thing about “going home” is that you always know what to expect. Our family of team members, dedication to personal relationships, and genuine desire to make our patients feel like they matter, is what makes our “home away from home” environment possible. Whether you are a team member or patient, everyone makes an effort to listen and understand both your hopes and fears up front. Our safe, comfortable atmosphere allows for vulnerability, open communication, and creates a space for trust and positive change.
Cove is set to officially roll out its new brand later this summer. They are currently soft launching with their patients and team members. We're so excited to see where their new brand takes them!
Chris King and Michael Kozlarek had discussed combining forces and opening a law firm together for years. When they finally decided to pull the trigger, they wanted to get the firm started on the right foot with a foundation of strong branding. Both Chris and Michael brought a unique perspective to the practice of law—they prided themselves on providing exceptional legal counsel, strong relationships, and a desire to help others. These qualities allowed them to propel their clients and community towards success, ultimately leading to maximum efficiency and the best possible outcome for their clients.
Brand Goal: Display King Kozlarek’s quest for clarity in helping others achieve their goals by elevating their clients and community toward success and opportunity, while also revealing their vision to bring to life a new, modern way of practicing law.
Verbal Brand
Visual Brand
Foundational Marketing
Promotional Design
Experiential Branding
Website
Photography Art Direction
Indigo is a pediatric dental practice who takes individualized care and the pursuit of happiness to a whole new level. In the beginning, however, their biggest hurdle was creating and communicating the newly acquired practice was now, in fact, a completely new company and brand.
Brand Goal: Create a meaningful, purpose-driven brand that is distinct from the competition and previous ownership, that embodies the practice’s values, and which creates a memorable, fun experience for all.
Verbal Brand
Visual Brand
Brand Launch
Foundational Marketing
Promotional Design
Experiential Branding
Touchpoint Study
Touchpoint Marketing
Packaging Design
Brand Workshop
Strategic Planning
Brand Workshop
Let’s be real. Just the sound of “4-0-1-K” makes you a little sleepy. Carson and Tripp knew that in order to stand out amongst other retirement investment firms (and not put people to sleep), a new angle was necessary and now was the time to get it right. Proper branding was the path to take, but reigniting a love for what you do? That was a bonus.
Brand Goal: Create a brand with depth, intrigue, and clarity that stands out amongst the rest, makes retirement planning a little less intimidating, connects with clients on a personal level, and is, of course, memorable.
Naming
Verbal Brand
Visual Brand
Foundational Marketing
Website
Branding an event can be just as crucial as branding your entire company. A well-executed event brand serves as an extension of your company's identity, providing your target audience with a unique opportunity to connect with your brand through an immersive experience. At Todem, while we may not specialize in event planning, we excel in helping you enhance your event by crafting and implementing a strategic branding plan.
When Switch approached us to brand their annual Freedom Gala and help make it their largest event yet, we were thrilled to support such a meaningful cause—especially with Tim Tebow as the keynote speaker! Switch is a grassroots nonprofit leading the fight to end local sex trafficking in Upstate South Carolina, with a mission to empower people with practical opportunities to be God's light in the darkness. Inspired by this mission, we developed the visual theme "Be a Prism of Light." Just as a prism combines different colors into a single, brilliant white light, Switch’s collaborative efforts within our community form a radiant force that dispels darkness, illuminates the lives of victims, and strives to end sex trafficking and exploitation. To bring this theme to life, we created a unique save-the-date, a holographic foil invitation that reflects light, a dedicated webpage, and event-day materials and programs.
Theme Concept
Moodboard
Decor Inspiration
Save the Date Direct Mail Design
Invitation Suite Design
Webpage Design
Sponsorship Materials
Event Signage and Programs
After rebranding the Emerald Coast Children’s Advocacy Center (ECCAC), they asked us to elevate the branding for their annual Gala and Golf fundraiser. Drawing inspiration from the whimsical paper cut-out artwork central to their primary brand, we maintained this distinctive style while enhancing the colors and designs to create an enchanting experience for adults. We highlighted the event's high-end quality with touches of metallic gold throughout. Through our invitation and program designs, along with overall event guidance, ECCAC successfully developed a sub-brand that aligned with their main brand while adding a unique flair to complement the weekend's elegance.
Event Logo
Theme Concept
Moodboard
Custom Illustrations
Decor Inspiration
Save the Date Design
Invitation Suite Design
Webpage Design
Ad Design
Social Media Templates
Sponsorship Materials
Event Signage and Programs
Auction Presentation
We’re passionate about giving back to our community, so when the South Carolina New Play Festival (SCNFP) asked for help with their poster design, we were thrilled to support our fellow creatives in bringing this inspiring event to life! The unforgettable showcase infused our city with creativity from the New York theater scene and beyond, featuring musicals, plays, town halls, outdoor variety stages, and a Cabaret. The event graphics captured the vibrant energy it would bring to Greenville, drawing inspiration from our city and the shows highlighted throughout the weekend.
Event Logo
Theme Concept
Moodboard
Custom Illustrations
Print Ads
Digital Ad
Posters & Rack Cards
Outdoor Displays
Lightpole Banners
Feather Flags
Promotional Design
Social Media Templates
Event Signage and Badges
We’ve had the pleasure of designing the invitations and programs for the elegant Hope Ball for years, always weaving the event’s theme into the print graphics to support its worthy cause. With the recent transformation of the Cancer Society of Greenville County into the vibrant Neighborhood Cancer Connection, this year’s ball offered a chance to introduce a fresh twist. We infused the event with new energy, reflecting the brand's refreshing changes through a bright and lively design. The invitations featured vivid colors, crisp illustrations, and a Mediterranean-inspired theme, adding a burst of vitality to the occasion.
Event Logo
Moodboard
Custom Illustrations
Materials for Promotional Events
Save the Date Design
Invitation Suite Design
Social Media Templates
Event Menu and Table Number Design
Event Programs
Branded Napkins
Event Signage
Mavin approached us needing to align their numerous graphic elements to create a consistent brand identity. They were pleasantly surprised by how the verbal brand provided clarity and definition to their visual identity and overall company culture. Excited by these updates, they wanted their employees to share in the transformation. We facilitated an internal brand launch, leading a day of team-building where the new visuals were unveiled, followed by a Values Alignment Workshop. As a construction and maintenance company, Mavin’s employees are often the primary touchpoint for clients, making it crucial that they embody the brand experience. Through the workshop, employees were able to connect Mavin’s company values with their own personal values, adding deeper meaning to their daily work. This alignment not only enriched their individual experiences but also empowered employees to actively bring the brand to life every day, reinforcing Mavin’s values in every client interaction.
After we developed the name, verbal and visual brand, and supporting graphics for Indigo Pediatric Dentistry, Dr. Rula wanted her staff to fully grasp the meaning behind the branding for her new practice. She saw the value in our Values Alignment Workshop, which helps employees explore their personal values and connect them to the company’s values, adding deeper significance to their everyday work. Dr. Rula, deeply committed to both her patients and her team, wanted to establish and nurture the company culture from the outset. During the internal brand launch, her staff had the chance to bond, understand Indigo’s culture, and align their personal values with those of the practice—ultimately resulting in happier employees and a more consistent, authentic brand.
Think we're a fit? Want to hear more? We'd love to meet you in person, and if that's not possible, a phone call or email works too.
hello@todembrands.com
864.448.0600
141 Traction Street
Greenville, SC 29611
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